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Seeing is believing.

Challenge

Terra Ed are Zeiss’ entry level line of binoculars typically marketed towards the bird watching sector. Zeiss UK’s marketing team, with aspirations to re-market towards non-birdwatching sectors, tasked us with creating photography assets to spearhead their marketing campaign.

CLIENT

Zeiss UK

EXPERTISE

Still Photography

Creative lead

Jordan Alexander

Seeing is believing.

Challenge

Terra Ed are Zeiss’ entry level line of binoculars typically marketed towards the bird watching sector. Zeiss UK’s marketing team, with aspirations to re-market towards non-birdwatching sectors, tasked us with creating photography assets to spearhead their marketing campaign.

CLIENT

Zeiss UK

EXPERTISE

Still Photography

Creative lead

Jordan Alexander

Zeiss Terra Ed Promo Photography 9 Everview Media

Opportunity

In a strategy session with the Zeiss UK team, we developed a photographic brief that called for big hero images, single focal points and plenty of negative space for branding and text. The models were to be chosen from demographics not typically associated with the birdwatching community.

Zeiss Terra Ed Promo Photography 12 Everview Media
Zeiss Terra Ed Promo Photography 5 Everview Media

Solution

The location chosen for the shoot was a private country estate with a small forest that led into a clearing. This was the perfect location to portray the models using the binoculars in different rural environments and situations.

From the shoot we presented Zeiss UK with over 200 images to use for their marketing campaigns across multiple platforms including email, social media and print. The campaign also ran in major UK outdoor magazines.

Zeiss Terra Ed Print Final Publication Everview Media

"They always listen to our ideas,
offer their own strategies,
and I trust them with the brand."

Emma Baynes - Marketing Campaigns Manager

Zeiss Terra Ed Promo Photography 6 Everview Media
Zeiss Terra Ed Promo Photography 4 Everview Media
Zeiss Terra Ed Promo Photography 2 Everview Media

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