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360° vision through a 360° lens.

Challenge

ZEISS Industrial Metrology UK needed to present their excellence centre in a dynamic way that they could use both in marketing materials and on their global group of websites. Having developed a lab with state-of-the-art equipment they needed a way to present this lab remotely to guests in the UK and further afield.

CLIENT

Zeiss UK

EXPERTISE

360 Video

Creative lead

Jordan Alexander

360° vision through a 360° lens.

Challenge

ZEISS Industrial Metrology UK needed to present their excellence centre in a dynamic way that they could use both in marketing materials and on their global group of websites. Having developed a lab with state-of-the-art equipment they needed a way to present this lab remotely to guests in the UK and further afield.

CLIENT

Zeiss UK

EXPERTISE

360 Video

Creative lead

Jordan Alexander

Opportunity

360° Videography is an exciting technique that uses the same technology as virtual reality to capture a real life location, this gave us an opportunity to deliver an interactive tour, providing an experience as close to an in person tour as possible, remotely.

Guests could immerse themselves in the 3D space, witness the machinery operating and imagine being in discussions held in one of the meeting rooms.

Zeiss 360 UK Still Everview Media

Solution

The 360° Video tour we produced was a huge success for Zeiss UK, allowing them to send out personal interactive tours via email campaigns. The video was also repurposed as a video banner on their websites.

By adding motion graphics and a voice over we were able to detail the individual machines to add another layer of information to the video beyond the footage alone.

Zeiss 360 UK Still 5 Everview Media

"Everview are my go-to
partner when I need content
created at a high standard"

Emma Baynes - Marketing Campaigns Manager

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