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TRAIN. Build. LEVEL UP.

Challenge

Personal trainers and business coaches both have reputations within their respective communities, but how do we reinvent those perceptions to unite and bring credibility under one visual identity.

CLIENT

Ross Coaching

EXPERTISE

Visual Identity
Photography
Responsive Web Design
Social Media

Creative lead

Jordan Alexander

TRAIN. GROW. LEVEL UP.

Challenge

Personal trainers and business coaches both have reputations within their respective communities, but how do we reinvent those perceptions to unite and bring credibility under one visual identity.

CLIENT

Ross Coaching

EXPERTISE

Visual Identity
Photography
Responsive Web Design
Social Media

Creative lead

Jordan Alexander

Opportunity

From visiting the gym space we noticed a duality between the classic gym equipment and the classy decor. The space utilises rose gold plant pots, an artisan-style coffee machine and sophisticated warm grey walls.

Ross Coaching Logo Everview Media
Ross Coaching Chevron Graphic Everview Media
Ross Coaching Stationery Everview Media
Ross Coaching YouTube Graphic Everview Media
Ross Coaching Ebook Graphic Everview Media

Solution

We started by utilising the army rank chevron, both representing an upward arrow signifying improvement and success.

The chevron symbol also allowed us to nod to Ross’ time in the royal marine’s to help us convey his experience and build genuine trust in the brand & the visual identity. All of which is tied together with a warm grey and rich bronze to keep the colour palette classy.

With the visual identity realised, we produced an e-commerce website to tie in with his online coaching platform and managed a 3 month long social media campaign to launch the brand and build the brand awareness in the fitness community.

Ross Coaching Instagram Grid Mockup 2 Everview Media
Ross Coaching Instagram GriEverview Media

"The Team built an
amazing brand i can
run with"

Ross Hanrahan - Ross Coaching

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