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Film, flight and furlongs.

Challenge

Bloor International Enterprises were new to the Horse Racing game. Through the purchase of a racehorse and sponsorship of Jockey Martin Harley, they were ready to announce themselves onto the scene and wanted a powerful video to do just that.

CLIENT

Bloor International Enterprises

EXPERTISE

Content Strategy
Video Production
Aerial Imagery

Creative lead

Jordan Alexander

Film, flight and furlongs.

Challenge

Bloor International Enterprises were new to the Horse Racing game. Through the purchase of a racehorse and sponsorship of Jockey Martin Harley, they were ready to announce themselves onto the scene and wanted a powerful video to do just that.

CLIENT

Bloor International Enterprises

EXPERTISE

Content Strategy
Video Production
Aerial Imagery

Creative lead

Jordan Alexander

Opportunity

In our pre-production strategy session with the BloorIE Team, a theme that kept coming up was ”Epic and Powerful”.  We filmed on a cold early morning to capture the tough daily regime for both Jockey and Horse while ensuring the BloorIE branding was always visible for brand recognition and to highlight the sponsorship deal itself.

Solution

We used the key themes in our shot selection, filming dynamic close ups, adding an element of intrigue and mystery. The video built to an explosive sequence of a full gallop caught on the ground and from above on a drone for a breathtaking perspective.

The sound design was again driven by the key themes, we chose a soundtrack that captured the mood of a cold winters morning and culminated in an explosion of epicness (technical term!). The film was then distributed on Bloorie’s social media channels to launch their marketing campaign announcing the sponsorship deal.

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