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So Much More Than Sport.

Challenge

With All4sports expanding their services from primarily sports to a wider range including wrap around school care, forestry activities & even lego clubs – they needed direction on how to approach their changing business proposition.

CLIENT

All4Sports

EXPERTISE

Discovery
Brand Strategy

Creative lead

Matthew Garrett

So Much More Than Sport.

Challenge

With All4sports expanding their services from primarily sports to a wider range including wrap around school care, forestry activities & even lego clubs – they needed direction on how to approach their changing business proposition.

CLIENT

All4Sports

EXPERTISE

Discovery
Brand Strategy

Creative lead

Matthew Garrett

all4sports brand strategy Everview Media
all4sports discovery session Everview Media

Opportunity

To form the best understanding of All4Sports and their business we facilitated a half day discovery session. We led the team through a series of exercises aimed to uncover everything about All4Sport’s brand, business and motivations.

Brand Core

PURPOSE

To make activities accessible to every child in a safe and fun environment with the opportunity to compete.

VISION

A world where every child the has the opportunity to fulfil their potential.

Mission

Enriching children through sport and activities led by inspired individuals.

BRAND VALUES

ACCESSIBILITY

Every child must be able to take part.

CONSISTENCY

We'll always be there with the quality you expect.

ENGAGING

There's always a way for an activity to resonate.

Trust

Instilling confidence with every interaction.

Enrichment

Everything we do is an opportunity for betterment.

Solution

From the knowledge gained in discovery we built their brand core, target & aspirational user personas and competitor analysis. This gave All4Sports a solid view of where they have been, where they are and how to move forward.

all4sports stylescape 3all4sports stylescape 2all4sports stylescape 1

"Excellent and amazingly thought provoking"

Laurence Maskell - Founder

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